And we knew that we had to be just as effective as the leading, not only nontoxic brands, but as the leading conventional brands.

Cleaning supplies. We were able to grow to 2 million monthly active users, and then I got an offer to sell the business from Price Grabber, which was at that point one of the world's largest shopping search engines, and I sold the company to them in 2013. Blueland’s founder on the reality of building a brand. I Quit My Job in Silicon Valley to Reinvent the Way We Drink I always carry a couple of Unpaper Towels on me, and I have them all over my home. It's crazy how many paper towels and napkins you use throughout the day when your hands aren't really that dirty. I personally ran our brand account for the first five months, responding to every comment, every DM.
Despite Stumping 50 Manufacturers, I Kept Going, Okay, I want to make the cleaning spray tablet, but it’s never been done before. I still have my notifications on and see every one that comes through. It’s been so motivating and so encouraging, because our social media account really doesn't talk about cleaning very much or even cleaning products. Blueland isn’t the only company that offers cleaning supplies like this, and fans of these products tend to love both the green aspects of them and that the non-toxic refill tablets can be more affordable in the long run. Basics that are so easy for me to use to remove my makeup and then just rewash. Adrienne loves architecture, design, cats, science fiction and watching Star Trek. New York, New York. I decided to make the jump and join him as a founding partner of Launch. And it’s breaking down into tiny pieces of plastic that is now showing back up in our food and water supply. I’ve interacted with so many people on Instagram. “I never imagined our apartment would turn into my and my husband’s office and my son’s school and playroom overnight, but here we are!

That it really had to be 100-percent the perfect idea. 4 billion pounds of our trash is dumped into the ocean each year. -- cleaning spray.

Now, she’s founded another: Blueland, a Shark Tank-approved startup on a mission to reduce the use of single waste plastic. It’s really nice to have made this transition to higher quality, more permanent products. I personally ran our brand account for the first five months, responding to every comment, every DM. Sarah Paiji Yoo is the co-founder and CEO of Blueland, a cleaning supply company that sells reusable "forever" acrylic cleaning bottles and nontoxic dissolving cleaning tablets (which come packaged in compostable paper) so that you don't have to continue to purchase wasteful plastic cleaning supply bottles over and over again.

I stayed on for a year, but then I was itching to get back to early-stage company building. Yes! They are interested in doing better. ), Yoo had decided to take a break from the 24-7 startup lifestyle after she gave birth to her son, and during that sabbatical, she had the idea that would change her career forever. We prioritized getting our formulas right, and I stand by that decision.
—really focusing on what’s important. Like many people, Sarah, her husband, and their young son are spending a lot more time in their home. I love the Byta because it's beautiful, and it's also wide-mouth so I can use it for water or coffee. If you think about cleaning sprays, for example, a multi-surface spray or glass mirror spray, those products are over 90-percent water, which means that as consumers, we’re paying for a plastic bottle and a ton of water -- things we already have at home. Some of the easiest yet most impactful places to start are water bottles, coffee cups, straws, and plastic bags. When you move from a single-use to a reuse system, you can actually invest in higher quality products. It hit me that I personally wanted to do more to cut plastic consumption. If I lived somewhere else, I would want to be a Costco consumer, and I think with Blueland you really get to do that. The material on this site can not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Multiply. Fun fact: When it comes to the bottles of window or surface cleaner we use, we're paying mostly for plastic and water. That was my main goal for going to business school. Instagram has really enabled us to be a brand that really stands for the environment and sustainability. She could add her own water at home and use the same bottle again and again. At that point, we really didn't have a sense of what we were going to launch, but this was at the start of direct-to-consumer. “Traditional cleaning products are over 90% water, which means that we are paying for, shipping around, carrying home, and storing a ton of water, which we already have at home,” explains Sarah Paiji Yoo, the co-founder and CEO of Blueland, a cleaning supply company that offers a solution to the wastefulness of conventional cleaning supplies. Sorry, in order to sign up, we require javascript to be enabled. They're a reusable alternative to Ziploc bags, but really I use them for everything. We prioritized getting our formulas right, and I stand by that decision. I ended up taking a sabbatical to spend more time with my son. Got a tip, kitchen tour, or other story our readers should see? She’d founded her first one, an online shopping app, before finishing her MBA at Harvard. Enter Blueland, Yoo’s environmentally conscious cleaning brand (that also happens to look pretty chic on your countertop). See more stories like this: It's admittedly hard to remember the first few weeks, but once it becomes a habit, it’s such a simple way to make an impact. Honestly, Blueland has been hugely convenient for me. Copyright © 2020 Multiply Media, LLC. Think about that spot under your kitchen sink, the shelf in your garage, or that corner of your pantry shelf. Blueland cofounder and CEO Sarah Paiji Yoo. Genevieve Garruppo for Tali Roth Interior Design, dish brush made of wood and plant fiber bristles, Square Mirrors — CB2 (CB2 Gallery Brass 33″ Square Wall Mirror), Cylinder Task Double Arm Wall Lamp — Rejuvenation. So, I knew that I wasn't in a rush. I looked at my multipurpose cleaner, which I use multiple times a day, especially with the baby, and I thought. I’ve even had a person come up to me on the street, telling me she loved our products. Her wardrobe is environmentally-conscious too. We made a lot of decisions for the planet that a conventional company probably wouldn’t have made—even when we knew the consumer wouldn’t necessarily realize it. People want to clean their homes, and if they can't effectively do that, it's hard to expect them to sacrifice that for the planet. I could create a company or product that could also give other consumers another choice. I kind of wanted to step back and take some more time with my son and also just kind of think about what it was that I wanted to do with my life, just to kind of a check on myself. Sarah believes in Blueland’s products so much, she uses them in her own home—an airy and minimal apartment she shares with her husband and young son, but that’s not the only way she’s created a more green home. Add water. If our cleaners did not work well, the customer was not going to come back—and from past experience, the best form of marketing is an amazing product and an easy experience. Headquarters Regions Greater New York Area, East Coast, Northeastern US. My previous homes were always black and white but with this home, I wanted to incorporate softer and natural elements with interestingly curated areas and art throughout to help it still feel like a “lived in” home.Inspiration: I’m inspired by the lightness of Scandinavian and modern, minimalist design. This also includes other categories we forget that are heavy on single-usage such as beauty.

Sarah Paiji makes starting a company look easy. And that's when I decided to really, truly cut back on my plastic consumption. They were looking to us to bring the formulations to them. And once you get into it, it's really something that don't even think about.

Sign up now to receive your daily dose of Domino inspiration. We independently select these products—if you buy from one of our links, we may earn a commission. . Fortune: With the … I was able to raise some venture capital and ran that business for almost four years. For example, if you want to cut out plastic baggies and plastic wrap, make sure you invest in enough reusable bags and wraps to make sure you always have some clean ones on hand.

Sarah Paiji makes starting a company look easy. I was pretty horrified to learn that no matter what we do, all of our drinking water is contaminated with microplastics.