And we knew that we had to be just as effective as the leading, not only nontoxic brands, but as the leading conventional brands.
Cleaning supplies. We were able to grow to 2 million monthly active users, and then I got an offer to sell the business from Price Grabber, which was at that point one of the world's largest shopping search engines, and I sold the company to them in 2013. Blueland’s founder on the reality of building a brand. I Quit My Job in Silicon Valley to Reinvent the Way We Drink I always carry a couple of Unpaper Towels on me, and I have them all over my home. It's crazy how many paper towels and napkins you use throughout the day when your hands aren't really that dirty. I personally ran our brand account for the first five months, responding to every comment, every DM.
Despite Stumping 50 Manufacturers, I Kept Going, Okay, I want to make the cleaning spray tablet, but it’s never been done before. I still have my notifications on and see every one that comes through. It’s been so motivating and so encouraging, because our social media account really doesn't talk about cleaning very much or even cleaning products. Blueland isn’t the only company that offers cleaning supplies like this, and fans of these products tend to love both the green aspects of them and that the non-toxic refill tablets can be more affordable in the long run. Basics that are so easy for me to use to remove my makeup and then just rewash. Adrienne loves architecture, design, cats, science fiction and watching Star Trek. New York, New York. I decided to make the jump and join him as a founding partner of Launch. And it’s breaking down into tiny pieces of plastic that is now showing back up in our food and water supply. I’ve interacted with so many people on Instagram. “I never imagined our apartment would turn into my and my husband’s office and my son’s school and playroom overnight, but here we are!
That it really had to be 100-percent the perfect idea. 4 billion pounds of our trash is dumped into the ocean each year. -- cleaning spray.
Now, she’s founded another: Blueland, a Shark Tank-approved startup on a mission to reduce the use of single waste plastic. It’s really nice to have made this transition to higher quality, more permanent products. I personally ran our brand account for the first five months, responding to every comment, every DM. Sarah Paiji Yoo is the co-founder and CEO of Blueland, a cleaning supply company that sells reusable "forever" acrylic cleaning bottles and nontoxic dissolving cleaning tablets (which come packaged in compostable paper) so that you don't have to continue to purchase wasteful plastic cleaning supply bottles over and over again.
I stayed on for a year, but then I was itching to get back to early-stage company building. Yes! They are interested in doing better. ), Yoo had decided to take a break from the 24-7 startup lifestyle after she gave birth to her son, and during that sabbatical, she had the idea that would change her career forever. We prioritized getting our formulas right, and I stand by that decision.
Sarah Paiji makes starting a company look easy. And that's when I decided to really, truly cut back on my plastic consumption. They were looking to us to bring the formulations to them. And once you get into it, it's really something that don't even think about.
Sign up now to receive your daily dose of Domino inspiration. We independently select these products—if you buy from one of our links, we may earn a commission. . Fortune: With the … I was able to raise some venture capital and ran that business for almost four years. For example, if you want to cut out plastic baggies and plastic wrap, make sure you invest in enough reusable bags and wraps to make sure you always have some clean ones on hand.
Sarah Paiji makes starting a company look easy. I was pretty horrified to learn that no matter what we do, all of our drinking water is contaminated with microplastics.