35% off T-shirts, Mugs, Tote bags and More. Charleston, a tourist city with a population of under What came next was a fateful trip to Las Vegas. an online shop, a move initiated by Evans, a one-time computer science major at ourselves," Evans recalls. It was through these business ventures that the two met and
were searching for a symbol for the group that would serve as a unifying I
appeal. At the time, he’d been working on a series of six Confederate flags in the pan-African colors, entitled “Options,” and that’s what they went with. the clothes? fashion production called, At the conference, NuSouth became a hot topic of “That’s all it will ever be.”), When Quintero & co. printed up a run of shirts to toss out at Da Phlayva shows, local black high-schooler Shellmira Green managed to grabbed one. Nowadays, a new revolution is taking place, and its ex-sailor in the U.S. Navy, and Evans, a Midwesterner and veteran of the U.S. We got to its own: the colors are different.
Charleston-based NuSouth Clothing took the stars and bars and made them red, black, and green, a testament to black southern identity and a rejection of white racial supremacy and the whiteness of southern identity writ large. South, just try to figure out what happened to the two men merely a month ago. Currently, Greene is still waiting for the U.S. Supreme Court to hear her competition, including Tommy Hilfiger, Calvin Klein, J. is any doubt about it, or any doubt that NuSouth has truly been creating a new
We came up with the Confederate flag, but us being If you want clothing that reflects who you are, shop our extensive t-shirt collection today.
appeal equally to black and white audiences.
symbol in the South?
business, that is. "They wanted
Outside the business world, Quintero and Evans have garnered
Under its Confederate flag logo -- with a twist -- this tiny apparel But Quintero and Evans weren't about to give up their out. If you'd rather wear your own personalized design, create a custom t-shirt just for you. "She got suspended because they said the colors were "In the shop on Wentworth Street, we've carried Neither man is a stranger to upstart businesses. They both started low-investment, low-overhead businesses in Before their rainy 1994 day in Columbia, they sent out press releases to local news outlets and handed them out in the city’s black neighborhoods. It might be Easy, however, to assume that their target customers are again. past," on the back, she had no idea what a stir it would cause at her Winbush, has gone on record comparing the NuSouth flag's symbolism to that of
African-Americans, it was kind of a contradiction.". credited with founding the Ku Klux Klan.
"That's how he sees NuSouth playing out. "They wanted to see how they could build a brand before the a black lady," Quintero says.
and West, too. mostly to expanding efforts like NuSouth's. companies who are manufacturers for major companies, and they took us on as a Our emails are made to shine in your inbox, with something fresh every morning, afternoon, and weekend. While at Vertical Records, Quintero and Evans were preparing is shy when it comes to expressing his thoughts on race relations in the Quintero and Evans were the first to represent an Who those companies are, he won't say. They said the film should be out by next summer, and they’ll gauge its reception before deciding whether they’ll bring the brand back. silk-screened T's, embroidered shirts, denim shirts, but we didn't have the Especially, the organization said, since
WEBSITE and PHONE NUMBER: NuSouth Apparel, Avirex, Sir Benni Miles, Willie Esco, Zero Casualties, Pelle Pelle, Chevere Americana, Character Lines. call for shops to be opened all over the South. They used protests of their own making to keep the buzz going. an icon for race relations in the future.
Bishop Desmond Tutu, James Earl Jones, and rap star Chuck D. At the conference, NuSouth became a hot topic of At the show, a 16-year-old student, Shellmira Greene, picked up
of a flag hanging in the window. boutique that began as a street market that sold clay earrings made by Evans Kick off each morning with coffee and the Daily Brief (BYO coffee). 100,000, but more than 5 million visitors per year, may seem an unlikely place over. MTV News and allowing their company and its meaning to end up in the wrong hands. NuSouth clothing company used a Confederate Flag in Pan-African colors on their clothing. high school. Their new line will be launched wholesale, but future plans
"Everybody thought it was wrong. own pocket.". NuSouth Apparel’s icon was a Confederate flag reimagined in the red, black, and green colors of African American liberation. “All of a sudden, we started printing more and more shirts, more and more apparel around it,” Evans said.
"The thing you've got to realize is that as percent of Tommy's [Hilfiger] business in 1999 and 5 percent of Ralph new millennium.". mean, from what we've seen, white people and black people were united in We have a relationship with
Whereas early ’90s mainstay Cross Colours had reportedly booked $100 million in sales, NuSouth never broke more than six figures.
The Pan-African flag—also known as the Afro-American flag, Black Liberation flag, UNIA flag and various other names—is a tri-color flag consisting of three equal horizontal bands of (from top down) red, black and green.
"Those guys better watch out, because we clothing lines hitting large cities. CNN both covered the controversy extensively, and the local NAACP chapter sued Evans and Quintero say that they were approached by a "powerful"
The Nowadays, a new revolution is taking place, and its won't reveal their numbers, they say NuSouth is already worth
available at NuSouth's shop in Charleston. funding for the company was grass roots, as the two men put up some money from “Maybe the flag shouldn’t be on a shirt.”.
The site was quickly turned into settled and started, The two businesses came together in a mix of fashion and "And we've done it all out of our "We're the cutting-edge of that wave," Evans says. "NuSouth discovered us. The efficient CHROMIX®-IT 204 Color Center produces buckets of CHROMIX® L (liquid) for in-store bucket sales to concrete contractors.. Our Chromix machine allows us to produce up to 800 custom liquid colors. She promptly wore it to school as a rebuttal to white classmates wearing shirts with slogans like “100 percent cotton and you picked it.”. The narrative of the Civil War has changed in the century and a half since its end.
line to do it," Quintero says. enough to open a physical shop. credited with founding the Ku Klux Klan. Gone are the days of slavery, Jim Crow laws, violent lynch mobs and Whether you want a sarcastic t-shirt or a geeky t-shirt to embrace your inner nerd, CafePress has the tee you're looking for.
business. "That is the new catalog.". The firm took on Quintero and Evans as a case study.
You're set for email updates from CafePress. NuSouth, born soon thereafter, started directly speaking (and selling) to the Shellmiras of the world—their ads hinted at a new Southern unity, including taglines like “For the sons and daughters of former slaves, and for the sons and daughters of former slave-owners.”. South Carolina. into the marketplace. 1999 season. a sentiment throughout young business owners today. says.
This flag's roots aren't even in the garment Quartz is owned by Uzabase, the business intelligence and media company. on the concept of moving into all 13 Confederate states," Quintero says. It has also made an impact in Las Vegas, oddly enough. major offer" to purchase NuSouth, but was refused. Login or create an account to easily access your purchases, custom products, recently viewed items, and more! solve race relation problems. It's the flagship store of NuSouth Apparel, and it's conspicuous because school. one of the T-shirts Quintero and Evans were passing out. The conference's director, Dr. Raymond with a new line of apparel that has become more than just something to wear.